“The delivery of Goods& Services from producers to their ultimate consumers or users includes many different activities. Which of the following statements is the most correct statement?Ī. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.Ģ6. Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.Ĭ. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.ī. Definition of Marketing given by Philip Kotler:Ī. Select an appropriate definition of WantĢ5. The D.A.R.T highlights this aspect in a vivid manner.Ģ3. It up holds the importance of customer in the whole value creation process. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.Ģ2. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the _ side.Ģ1. Today, marketing must be understood in a new sense that can be characterized as:Ģ0. Marketers often use the term _ to cover various groupings of customers.ġ9. Marketing is an organizational function includes the 4Psġ8. Improving the quality of life for consumersĭ. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.ī. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer valueġ7. monitoring the profitability of the company’s products and servicesĭ. developing marketing strategies to move the company forwardĬ. ………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and servicesġ5. A philosophy that stresses customer value and satisfaction.ġ4. Sales Planning, Strategy and Implementationĭ. New product needs ideas, Developments, concepts and improvements.Ĭ. Advertising, Sales Promotion, Publicity and Public Relational activitiesī. ………….is the father of Modern Marketing.Ī. “Get out production, cut the price”- Philosophy by Henry Ford is an example of…ġ2. This of the following is not a type of Marketing Concept:ġ1. is want for specific product backed by on ability to payġ0. ……….are the form of human needs take as shaped by culture & individual personality.ĩ. Involves transfer of ownership of the goodsĨ. Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & …………. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”ħ. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.Ħ. It’s a combination of quality, service & priceĥ. is the act of obtaining a desired object from someone by offering something in return.Ĥ. “Many people want BMW, only few are able to buy” this is an example of …ģ. “The concept of the marketing mix was developed by ‐‐‐‐‐‐‐‐‐.Ģ.
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He essentially owns the credit for placing Bad Boys Blue on the "map" with his unique vocal presentation style. Those albums are Bad Boys Blue (1993) and To Blue Horizons (1994).Ĭharismatic Trevor Taylor provided his unparalleled lead vocal, which proved itself to become legendary, for the group's early, signature defining, hit singles including You're A Woman, Pretty Young Girl, and I Wanna Hear Your Heartbeat, as well as for the entire first two albums. Those singles were from two of their albums that were released Stateside. In contrast, the group never charted in the UK, and their only charting USA singles were Save Your Love (1993) and Luv 4 U (1994) which became successful chart hits. The group became massively popular in Eastern Europe and South Africa, with the band performing to sell-out crowds in Russia and the Ukraine. In My Car failed to make an impression in the pop charts but the follow-up You're A Woman was a success, reaching the top 10 in many European countries. The original trio was composed of American Andrew Thomas (born in San Francisco, USA - died on 21 July 2009 Cologne, Germany), British John McInerney (born 7 September 1957 in Liverpool, England), and Jamaican Trevor "Supa T" Taylor (born 11 January 1958 in Montego Bay, Jamaica - died on 19 January 2008 Cologne, Germany) ? the original lead vocalist. The group performed many international hits including "You're a Woman", "Pretty Young Girl", "I Wanna Hear Your Heartbeat" and "Come Back and Stay".īad Boys Blue was formed in the summer of 1984 by German producer Tony Hendrik and his lyricist wife Karin van Haaren. Bad Boys Blue are a multinational pop group that was formed in Cologne, Germany. Suppose, when ABC = 011, then only AND gate 4 has all inputs high, thus Y3 is high.Īlso, 3-bit binary numbers at the input is converted to eight digits at the output (which is equivalent to octal number system), that’s how it is also called as a binary-to-octal decoder Only one of eight outputs is high at a given time for a particular input combination, that why this decoder is also called as 1-of-8 decoder. The logic diagram of this decoder is shown below. Each NOT gate provides the complement of the input and AND gates generates one of the minterms.Īlso enable input activate the decoded output depends on the input data. Using the above min term expressions for each output, the circuit of 3-to-8 decoder is can be implemented by using three NOT gates and eight AND gates. So from the truth table, minterms represents the each output equation and are given as Suppose if A = B=1 and C= 0, then the output Y6 is 1 and all other outputs are zero. Enable input is provided to activate the decoded output depends on the input combinations A, B and C. The figure below shows the truth table of a 3-to-8 decoder. Based on the combinations of the three inputs, only one of the eight outputs is selected. It has three inputs as A, B, and C and eight output from Y0 through Y7. In a 3-to-8 decoder, three inputs are decoded into eight outputs. This type of decoders is available in IC forms so that 3 to 8, 4 to 16, and 5 to 32 decoders can also be made depends on the application requirement. Therefore, only one output will be low for any combinations of inputs at a given time and all other outputs will be high. If both inputs are zero (A = B = 0), Y0 will be zero, if A = 0 and B= 1, then Y1 will be 1 and so on. To generate the minterms, we have to use NAND gates which act as inverters. This is constructed with a principle of max terms as outputs. It is also possible to design 2-to-4 decoder using NAND gates as shown in figure below along with truth table. Each output represents one of the minterms of the 2 input variables. Two NOT gates or inverters provide the complement of inputs.Ī common enable line is connected to each AND gate such that when EN= 0 all the outputs are zero and if EN=1, depends on the inputs A and B, outputs are produced. Thus, the logic circuit design of the 2-to-4 line decoder is given below which is implemented by using NOT and AND gates. These expressions can be implemented by using basic logic gates. This relationship between the inputs and outputs are illustrated in below truth table clearly.įrom the above truth table we can obtain Boolean expression for the each output as If the enable bit is zero then all the outputs will be set to zero. When both the inputs are high, then the output Y3 will be high. When A = 0 and B = 1, the output Y1 will be active and when A = 1 and B = 0, then the output Y2 will be active. When both inputs A and B are low (or A= B= 0), the output Y0 will be active or High and all other outputs will be low. For a given input, the outputs Y0 through Y3 are active high if enable input EN is active high (EN = 1). The figure below shows the truth table for a 2-to-4 decoder. Only one output is active at any time while the other outputs are maintained at logic 0 and the output which is held active or high is determined the two binary inputs A and B. In a 2-to-4 binary decoder, two inputs are decoded into four outputs hence it consists of two input lines and 4 output lines. The most commonly used practical binary decoders are 2-to-4 decoder, 3-to-8 decoder and 4-to-16 line binary decoder. #4 TO 16 DECODER USING 2 TO 4 DECODER VERILOG CODE CODE#Usually the number of bits in output code is more than the bits in its input code. Upon the availability of 2n lines, it activates the one of its output by deactivating (making logic 0) all other input whenever it receives n inputs. As an example, in case of BCD code, the 4 bit combinations from 0000 through 1001 are enough to represent the decimal digits 0 to 9.ĭepending on the number of input lines, the inputs of a binary code can be 2-bit or 3-bit or 4-bit codes. Generally, decoders are provided with enable inputs so as to activate the decoded output based on data inputs. The figure below shows the general structure of binary decoder in which encoded information is accepted at n input lines and the output is produced at 2n possible output lines. These are used when there is need to activate exactly one of 2n output based on an n-bit input value. A binary decoder is a multi-input, multi-output combinational circuit that converts a binary code of n input lines into a one out of 2n output code. 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